Role: Performance Marketing Manager / PPC
Contract: Full-time, Permanent
Location: St Albans AL1 3JB

Job Description

We are looking for an experienced and ambitious Senior Performance Marketing Manager to join the team with a passion for paid media advertising. This role will be key in driving our and our clients paid media performance across all channels including search and social media – developing a performance marketing strategy, driving sales leads and our overall paid media performance across acquisition and brand.

As a Senior Performance Marketing Manager you will be hands-on working end-to-end across campaign media planning, execution, optimisation and reporting. From collaborating with our creative and social team to build social and search ads, analysing campaign performance, optimising creative based on this analysis and creating reports. You’ll strive to drive leads and sales across our channels and those of our clients.

Role Responsibilities

  • Take ownership of 2 OnBrand custom built In-House development projects
  • Design, execute and maintain PPC and Paid Social campaigns
  • Conduct keyword analysis
  • Continuously optimise paid media campaigns, assessing keyword strategy, ad copy, bid prices, CPC, audience optimisation etc.
  • Being accountable for the successful growth of a client
  • Writing compelling ad copy with a focus on driving conversions
  • Measure and execute A/B split testing
  • Compile monthly PPC and Paid Social reports with comments around campaign performance
  • Consult with the wider Marketing and Social Media team to promote higher campaign performance
  • Set up conversion tracking and retargeting
  • Conduct in-depth competitor analysis
  • Stay on top of the latest performance marketing trends, specifically around PPC and Paid Social

Role Requirements

  • 3+ years Paid Media experience, specifically in Search and Social
  • Batchelor’s degree in marketing or similar
  • Excellent written and verbal English
  • High level of experience with Google Analytics and the attribution funnel
  • Expertise with Google AdWords and Facebook Ads Manager
  • Expertise with LinkedIn campaigns would be useful.
  • Experience in other skills such as Display, Merchant Centre & Google Shopping in Google Ads or Programmatic is a bonus

About the Company

OnBrand is a full-service marketing and business growth agency recently based in St Albans. Operating from trendy, industrial style shop-fronted premises it is growing in its locality and working with more businesses and growing brands, finding itself getting involved with companies at crucial tipping points on their paths to success – from a small business trying to move beyond a vibrant presence on Instagram and into full e-commerce, a large business looking for some expert eyes to help them improve their website’s customer journey, or companies looking to update their customer touch points through audio, radio, events & experiences. Over 12 years the business has occupied a privileged position of trust with multiple businesses borne from staying ahead of the curve and letting our experience do the talking. Further growth in the business is driving our need to increase resources.

Benefits of being OnBrand

For your growth – Linkedin Learning / Alliance of Independent Agencies training opportunities

For your network – Events including social nights, Away trip Christmas Party, Summer BBQ, local events to participate in (St Albans pancake race), The Business Community & Herts Chamber speaker events

For your mind – Wellbeing seminars, monthly 1-2-1 get togethers

For your fitness – Onsite gym

For your security – Pension Plan, Westfield Health cover

For your pocket – Season ticket and parking loans, cycle to work scheme and discounts on car insurance, beauty products, electronics, cinema tickets, groceries and more via Perkbox

ARE YOU THE RIGHT PERSON FOR THIS ROLE?

Contact: Daniel Graham, Director
E: daniel@onbrand.co.uk
W: www.onbrand.co.uk
T: 03333 220022

Diversity & Inclusion

We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, neurodiversity or disability – whoever you are, if you’re curious, relentless and customer-obsessed, we want to hear from you.