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Going quiet on social media is a BIG mistake

Marketing during a Pandemic: Going quiet on Social Media is a BIG MISTAKE

By | Blog, Digital, Social

Trying to figure out how to make your marketing budget work hardest for you during such an uncertain time, may feel like quite the conundrum.

What’s absolutely certain though is, that whatever you do, make sure you’re investing in engaging with your audience.   Let’s face it, you’ve worked long and hard (and quite likely spent a few £s!) in developing your audience so far.  Now is not the time to stop talking to them…in fact, it’s the perfect opportunity to turn those good relationships you have with them, into great ones!

How do you do this?

You should be thinking about how you shift any planned marketing expenditure on things such as future trade shows, advertising or conferences etc. to channels which will help you stay open for business.   Think SEO, PPC and of course, Social Media.   The brilliant thing about apportioning additional budget to these channels is that, within days, they can be up and running, quite often with immediate payback…a bit of a no-brainer no?

Let’s Talk a bit more about Social Media…

It may feel daunting as to how you get social media right during a pandemic.  Yes, it’s vital to show sensitivity and empathy towards the status quo, however, what’s really important is to remember that your audience are sat at home scrolling through their phones for content that resonates.  Now is the time to connect with them and add value to their lives whilst in lockdown.

Going quiet on social media is a BIG MISTAKE

Whilst we all get used to this new world we’re all living in, it may be tempting to stop posting across your social channels whilst you work out how to keep your business afloat.  Quite understandable, but it’s not going to help you in the long-term.  In actual fact, consistent posting to show your customers you’re still there for them is vital in order to retain them.  In recent days, social media usage has been up by 50% – your customers aren’t switching off, so neither should you!

You may be a business that previously relied on having a shop front.  What we all need to acknowledge, however, is that the world has become more digital than ever before.  Content is King and it’s your job to ensure your brand/business evolves to inspire, build your community and drive value online.

We’re proud to have a team of digital and social media experts, with years of industry experience behind us.  If you need a helping hand to create engaging and authentic content or need strategic guidance on how to evolve your social media channels, get in touch with our friendly team of marketing superstars:

Email us: sayhello@onbrand.co.uk

Give us a call on: 03333 220022

We’re all in this together.

 

 

 

Hello? Is Anybody there? Introducing ‘Live Chat Service’ for your Customer-Facing business…

By | Blog, Digital

Many retailers, shopping centres and businesses alike; open, closed or partially closed are seeing a rise in web and social media traffic as customers search for the answers they need.

  • “Are you open?”
  • “Are you offering local delivery”
  • “Can you offer an online consultation?”
  • “When will you next be receiving stock?
  •  “Hello, I have a retailer specific enquiry…”
  • “Are the car parks open? Are they free for NHS workers?”
  • “What opening hours are you or your retailers trading etc”

Whilst your physical service may be dropping, your customer service shouldn’t.

OnBrand can help manage your customer enquiries while you focus on running your business.

Our brand new Live Chat service will integrate with your website and your social media channels and we’ll manage your increased customer demand for you.

We can respond with pre-agreed customer messages and up to date business information and our experienced response agents will offer helpful & polite responses to your customers, maintaining your customer SLAs and fielding the main volume of repeat questions on your behalf.

The service is easily set up and can be live in a matter of hours.

Set-up is only £250+vat, with monthly costs from £199 for 4 hours agent time a month (additional hours charged where required on an hourly bases @ £45 per hour)

Act now, and we have help save a potential future headache.

Your customers still need YOU!! Let us help you reach them…

By | Blog, Digital

There’s no doubt about it. Times have changed.

We all need to stay home, but now isn’t the time to be shutting down and switching off. Customers who can no longer visit you physically, are still going to need to reach you. In fact, even in these early stages of lockdown, we’ve seen an increase in customer queries across our retail clients’ websites and social platforms.

It’s time to get creative and look at how you can best drive the messages which are truly going to help and support your customer base during these challenging times.

How, you ask?….Don’t worry, we’ve already done the thinking for you, and have put together a list of approaches you may find worth your while…

  1. Live Chat – This is a new service we’ve built in response to the corona outbreak, and it’s a great little tool to provide your customers with instant help and reassurance. Customers who visit your website will be invited to chat live, through their keyboard, to a team member.
  2. Social Media – Who is talking to you or about you? How do you reach a wider audience and what are the right messages to be sharing to authentically engage your customers during these time? Our team of social media superstars can help with everything from social media listening to content creation, to paid media.
  3. Website Management – do you have the time, ability and resources to manage updates to your website? OnBrand can step in and step up your customer communication.
  4. Managing the media/press – press statements, contingency messages, fielding press enquiries, organising video statements and providing the right message to the right people are all things we’re experienced in helping with.
  5. Creative & Design – need a fast turnaround of a poster, banner or a piece of comms? Ask us – we’re here to help.
  6. Ideas – want to know how to keep your brand in front of your shoppers? Want to position yourself as a trusted voice in the community? Want to provide positivity? Engagement with gamification? We’re creative problem solvers and ready to brainstorm!

Not sure where to start? We’re offering FREE 15 minute calls to any business who needs Marketing advice or guidance during these uncertain times. No challenge is too big or too small – download your problems and we’ll help you find a solution!

We’re here to help you get through this.

Get in touch:

Email us: sayhello@onbrand.co.uk
Give us a call on: 03333 220022

Saying the right thing at the right time…

By | Blog, Digital

The world as we knew it just a couple of weeks ago, is now a completely different place. Not only are we having to make significant changes to the way we approach our day to day lives, but we’re also having to make big decisions about how we evolve our businesses.

Whilst this might, quite rightly, feel daunting, we’re here to help you communicate your new business approach & help your retain those customers you’ve worked so hard for.

Whilst it’s true that getting your comms right at a time like this is crucial to the survival of your business, it’s important to remember that you’re not in this alone. Our team are experts in understanding consumer behaviour and are experienced in helping tailor messaging to reflect public sentiment. We’re here to be an extension of your team and lend a helping hand to ensure your messages have cut through, add value and are broadcast across the right channels for your business.

Be safe in the knowledge that there is an extra pair of hands who can help you write a press statement or act quickly to craft a social media comms plan.

Whatever your PR & Comms needs, we’re here to help get you through this.

Get in touch:

Email us: sayhello@onbrand.co.uk
Give us a call on: 03333 220022

Shutting up Shop doesn’t mean you have to give up

By | Blog, Digital

In this new ever changing world, we’re all having to adapt our and evolve our businesses in ways we were perhaps not expecting.

For retailers, restauranteurs and, in fact, anyone with a shop front, who relies on footfall to drive their income, it’s a particularly challenging time.

We’re passionate about supporting independent retailers and businesses through this tricky period and we’re here to help you find creative solutions in order to help you reach your customers.

Need an e-commerce website in a hurry? Or perhaps you already have a website, but you need us to wave our magic OnBrand wand to add a sales functionality to it? We’re here to help you drive your sales online.

And when you’re up and running with your shiny new site, we can even help you put together a Social media plan to drive those all important customers to purchase.

So don’t lose hope. Just think of the current situation as a major plot twist. We’re here to help you make sure it’s a happy ending.

We’re currently offering all businesses big and small, a FREE 15 minute phone to chat through your current challenges. Drop us an email or give us a call and one of our super friendly team will be ready to help!

Email us: sayhello@onbrand.co.uk
Give us a call on: 03333 220022

Social Media SOS

By | Blog, Digital

With the physical world becoming more and more limited, people are turning to social media more than ever to connect with each other and run their daily lives.

For businesses, there’s lots to be thinking about right now, but, whatever you do, make sure you’ve thought about how you may need to shift how you approach your social media communications.

‘Doing Social Media’ properly is quite a craft in itself. Contrary to some ‘non-marketeers’ opinion, it isn’t just a case of writing a bit of copy to go alongside an eye-catching product image…oh no! In order to drive maximum results, and come out the other side of this challenging period in a positive way, you’ll need to ensure you have a strong handle on the following:

Editorial Strategy & Content Creation

During these times, it’s crucial to get the balance right between communicating your key messages whilst demonstrating that you recognise the impact of COVID_19 in the world around us.

For example, think about how your products/services could be helping the community during lockdown.   What’s a unique way that you, as a business, can add value through what you share? Simply pushing product is a big no-no.

Our editorial and social media experts are here to help you craft your social media posts to ensure they resonate with your customers and drive loyalty and sales, whilst the world is navigating its way through such an unpredictable era.

We can help with everything from putting together editorial strategies to writing and creating posts for multiple channels…we’ll make sure you get it right.

Paid Media

Your business model may look very different today, from what it looked like just a couple of weeks ago and it’s likely that you’ll be wanting to reach as much of your target customer base through social media as possible.   Once you’ve got your messaging right (that bit’s crucial!), you’ll need someone who knows what they’re doing with paid media, so that your budget works as effectively as possible.

No idea where to start with this?  Fear not, we do this every day for a range of different clients and we’re here to help you too!

Content Scheduling

In this fast-moving world, you probably have a to-do list longer than your two arms put together. Stopping your day to remember to post a piece of social media content, may not be at the top it!

That being said, it’s really important to keep to consistent and frequent posting times across your social channels in order to get the most from them.  Forgetting to post can have a significant impact on your organic reach and engagement.

Let us take a load off your mind – we’ll schedule all content for your business at the optimum time. We can use a test and learn approach to ensure we post content at a time your audience are most likely to engage….result!!

Community Management

With so much change going on, and a world full of people at home and logged into their social accounts, it’s likely your business is going to see an uplift in people commenting and asking questions on your social pages. Are you ready to respond?

We can help with everything from setting up automated responses to FAQs across your social pages, to manual social listening and responding to your audience.

The businesses who are able to show they’re using their social media presence to authentically connect during these times, are the ones who will come out on top.

Our team are ready to help you with as much of the above as you need. We’re passionate about supporting fellow businesses to get their comms right, which is why we’re offering a FREE 15 minute call to chat through anything that may be troubling you from a marketing/comms perspective to help you find a creative solution.

We’re in this together.

To arrange your FREE 15 minute chat, get in touch with our friendly team of marketing superstars:

Email us: sayhello@onbrand.co.uk
Give us a call on: 03333 220022

Frustrated woman at a laptop

Introducing #FreeFor15 ~ Free Marketing Advice for ALL businesses from OnBrand

By | Blog

We’re all in this together…

It’s a strange old time we’re living in at the moment, hey?  It’s a bit of an unknown world out there and we all need to work together and do our bit to help keep local business afloat.

With ‘lockdown’ looking likely in the not too distant future, your Digital and Social Media strategy is KEY to business survival.  

 That’s why, we’re offering FREE 15 minute phone calls to any business who is feeling overwhelmed with what they need to be doing from a marketing and comms perspective right now.

We’re currently on the case helping many brands and businesses, like yours, align their marketing plans to ensure customers are still being reached and engaged with in a relevant and meaningful way, even in the event of lockdown.

It’s business as usual for us and so we’re ready at the end of a phone and/or here to video chat through your current challenges to help you find the solutions you need.

We can help with everything from putting together social media strategies & content plans, to creating an e-commerce presence for shops currently without one….to updating websites, to radio messaging…and much more!

Marketing comms are more important than ever right now, so we’re here to help you act quickly!

To arrange your FREE 15 minute chat, get in touch with our friendly team of marketing superstars:

Email us: sayhello@onbrand.co.uk 
Give us a call on: 03333 220022

A woman working from bed

Our Guide to Working From Home

By | Blog

How do I survive working from home? We’ve produced a quick guide of the tips and tricks we’ve learnt, to help you better manage your adjusted working life and relationships with colleagues and clients.

We’re really confident that this will work for you, as we can confirm we’ve been there, seen it, done it and got the t-shirt to prove it! You see, the team is pretty adept to remote working, as we’ve done it before! Just last year, we all worked at home for six months whilst our new office was being prepped. We’ve done it before, and we’ll do it again, with no impact to daily business!

How did we do it? Well, we certainly learnt some valuable things, from the fun, to the more serious and business-critical. Here are some tips that may help you…

1. Get connected

Working from home means you’re going to need tools to talk to your colleagues. And we like to think during our office break, we’ve nailed them. We’ve become experts at Slack, Teamviewer and cloud-based phone systems, which means we’re always available.

2. Self-discipline is key

If you’ve never WFH it can be hard to get into the swing of things, especially when that Netflix series is calling! We hear ya’ and know how tempting it can be. However, there are ways to fight the temptation. We set ourselves a task and reward system. For every two hours of work, we took a 20 min break and got to watch our fave show. Don’t be tempted to stick it out for longer – it’s all fun and games until that report doesn’t get finished!

3. Pull off the PJs

Ok, we admit it, we spent many a day festering in our PJs during our WFH stint, however, all it did was make us feel sluggish. So, treat your day like you were going into the office. Have that morning shower, brush your teeth and get dressed – trackies are perfectly acceptable here… it’ll give you more motivation and it means that you won’t get caught short. We learnt the hard way when we were surprised with a video call from the boss and guess what, we were wearing PJs and yesterday’s make-up… Now, where’s that lip gloss?

4. Be prepared that things may take double the time

An office environment means that a simple question can be answered within seconds. When you’re WFH, it means an email has to be typed, received and then responded to. So think smart, instead of leaving stuff last minute, plan ahead. It’s the only way you’ll reach that finish line on time!

So that’s pretty much our top tips… And remember, even if we have to work from home, we’re still here to give you the best service possible, even if it’s from on our sofa wearing our trackies.
You can also head on over here, for a fun take on WFH too! Yes, it’s one we wrote earlier…

Technology or methods we use when being a virtual office:

Phones: Voip via https://www.speakdigital.co.uk
Communication: https://www.slack.com or Microsoft Teams
Task management: https://www.asana.com
Helpdesk / Customer Service: www.freshdesk.com
Status Page: Sorry https://www.sorryapp.com
Monitoring: Pingdom https://www.pingdom.com
Level 10 video: https://www.youtube.com/watch?v=HmV6_fH5NkU

The following backend functions we also use and would recommend:

Email/Docs etc: Google Apps https://gsuite.google.co.uk
Accounting: Xero https://www.xero.com/uk/
Direct Debits: GoCardless https://gocardless.com
Credit Cards: Stripe https://stripe.com/gb
Expenses: Pleo https://www.pleo.io/
Hosting: AWS https://aws.amazon.com (plus Fortrabbit https://www.fortrabbit.com for php apps)
DNS: Dyn https://dyn.com (plus DNS Made Easy https://dnsmadeeasy.com for secondary)
CDN: Fastly https://www.fastly.com
Pen Testing: https://detectify.com