Digital

There may be a global pandemic but here at OnBrand we are constantly looking for creative solutions to help our customers through the challenges, and navigating many into a new online world by developing cost-efficient digital services to businesses.

We wanted to share some fantastic work the OnBrand team have been up to in the last 6 months:

• We are working with Waterers Menswear on their brand positioning and social media, and have just launched their new website last week:  https://waterers-menswear.co.uk/
• We have also created lockdown e-commerce services for a Radlett based caterer who was taking orders via WhatsApp/text message and needed a much better platform: Adam Nathan Catering, https://adamnathancatering.com/
• For local eco nappy manufacturer based in St Albans, Mama Bamboo, we have updated their Shopify payment portal, homepage design and digital advertising campaigns on https://www.mamabamboo.com/
• Not ignoring B2B professional services, we have updated branding, new business materials and website design for Harpenden based HR experts https://www.practicalchangepartners.com/
• We are in the process of creating a brand new tiling website for the owner of Verulam and Ebberns Tiles – all to be revealed shortly to give them a new e-commerce channel, as they currently miss out during lockdown scenarios with the showrooms having to close down

We have also supported numerous local walk-ins and enquiries, totalling around 30 different proposals in the last 3 months!

Right now, we are looking at how we can support Sustainable St Albans by using our experience in retail to create window displays and decals for local independent businesses, as well as providing downloadable Christmas decorations to local parents and communities to display.

We thought this might give you a real-life flavour of how OnBrand have been steadily helping out and invite local businesses to get in touch to see how we can support you and your business moving forward.

The foundations

It’s always good to listen. Not only to clients, but also to their audience. After all, they are the ones who drive the footfall and web visits. And that’s exactly what we did when it came to the
Aylesham shopping centre in Peckham.

The centre had a website and a logo that just didn’t appeal to the current audience. Trying to find information about the centre was also like trying to find a lost needle in a virtual haystack. They knew something had to change, so they called on us to give their branding a shake-up.

A lesson in make-overs

We know how important it is for a community shopping centre to have the support of its local people. So we decided to combine our skills with their feedback. They told us they wanted the new website to reflect their community.

The highlight(er)

From experience we also knew it was essential that customers could easily find centre opening hours, and if the stores at the centre have any offers available. As a result we decided to make this the foundations of the site.

To bring the centre up to date, we also worked on a new logo, to make it current, clean and modern. This branding was reflected throughout the whole site.

And of course, we didn’t ignore the community feedback, adding in a news page and making sure we shouted about about art installations.

The final brush up

The website was a success, not only visually, but also from an SEO perspective. It went from having a zero web presence to appearing in the top 5 of the google search results in under 3 months.

And we also got that all important pat on the back from the client who told us: ‘The site looks great and is very informative. Much thanks to all of the team that have helped put this together.’

We can’t grumble with that!

The Challenge

Aegate’s website had been developed without much thought into their audience, design, style or how effective the user experience might be. As a result, it carried too much information, which didn’t reflect the nature of the B2B marketplace they operated in, or the high quality of their service solutions.

Over time, the platform had become inflexible and the various language options had become dated and inaccurate, and it was clear that pages had been published before any final checks had been run.

The biggest problem was the most important one: the home page was crammed with information, but gave no incentive for visitors to go further into the site.

Enter OnBrand

Our dedicated team designed a new template and re-purposed existing content so it fitted well within the site. We chose a contemporary design, leading Aegate’s target audience through the site via a well organised, user friendly customer journey.

Overall, the design was revised to provide a fresh look and feel, and we provided guidance on how much content should be published to protect the core principles of the design and also rank highly for search engine optimisation.

Key Wins

• We improved the visitor experience
• Achieved results within Aegate’s existing platform, re-purposing content where possible
• Presented a site that better met the needs of visitors
• Provided a development facility that could be tested before going live
• Remove language options but retained functionality required for European markets
• Delivered all the above on a fixed budget

We continue to develop and amend content for Aegate’s site, as well as providing other design and email marketing services for them on a regular basis, but don’t just take our word for it . . .

What Aegate Say

“OnBrand understood the parameters they would have to work within and were able to deliver a creative design – matched with technical application – that showed a value beyond initial expectations. The website presents Aegate in a more appealing and accurate way to customer sand stakeholders. The site continues to evolve but it certainly achieved the initial project objectives.”
Kelvin Bathe, Marketing Manager – Aegate